Case Study / 2025–26
Continuum™ Platform
Client
Songtradr / MassiveMusic
Role
VP Creative Development — Product Lead
Year
2025–26
Discipline
Sonic Architecture
An enterprise AI-powered music search platform built for global brand teams to deploy emotionally precise sound at the speed of culture.
01 / Challenge
The Brief
Brands operate across hundreds of touchpoints — broadcast, social, in-store, product UX. Sourcing licensed music that's emotionally on-brand at scale was a bottleneck measured in weeks.
02 / Approach
The Build
- 01Audited 2.1M+ track metadata schema for sonic-attribute consistency
- 02Co-architected a multimodal embedding model with the data science team
- 03Designed brand 'sonic profiles' that act as persistent search anchors
- 04Shipped an enterprise UX trained alongside Disney, AT&T, and PepsiCo teams
03 / Outcomes
By the Numbers
Attribution Lift
+66%
Time to Track
−84%
Enterprise Seats
12K+
Catalog Indexed
2.1M
“Continuum doesn't replace the human ear. It removes everything that used to stand between intent and the perfect cue.”— Amy Crawford
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